The Boraie Development company is involved in a variety of ventures in the urban markets including real estate development, property management, and sales/marketing. They work with established financial institutions and architects to build upscale properties that contribute to the community at the same time providing service to their clients. Their partners share their vision and understand that the success of a project depends on providing a quality structure in the most-timely fashion. For more details visit Crunchbase.
One of the most spectacular ventures is The Aspire in New Brunswick NJ. This is a luxury 18 story high rise which opened in 2015. There are 238 units that are either studios or one or two-bedroom apartments that lease for 12-month periods. Tenants have choices of floor plans but the basic amenities of the apartments are the same. Some of the special apartment features are:
- Oversized windows to provide a city-wide view
- Wiring for cable and internet service
- An apartment sized washer and dryer
- Energy efficient heating and air conditioning
- Designer kitchens with quartz countertops and GE stainless steel appliances
- Hardwood floors in the living spaces and wall to wall carpeting in the bedrooms
- Balconies and terraces
According to Patch, the Aspire also features a number of community amenities. It is a pet friendly, smoke-free building with 24/7 doorman service for controlled access and on-site management. There is a sky / roof deck on the 18th floor, a fitness center, and car parking on an attached deck with direct access to the lobby. There is a spacious clubhouse with a library, dining area, and kitchen. Many of the renters are young professionals who are looking for luxury and convenience. They are getting a bonus with convenience to New Jersey transit and a lively, upcoming neighborhood.
This development and many others are being made possible by partnerships between Boraie Development and a number of celebrities. Shaquille O’Neal is an equity partner in this venture and contributes dollars and design ideas as a way to give back to the city where he grew up. The O’Neal – Sam Boraie connection is one that will develop a number of commercial and residential projects, all in urban areas.