It is still remembered to this date that Brand Yourself entered the reality show Shark Tank. The company’s appearance on the TV show was filled with intensity, excitement, disappointment, and inspiration. In fact, it is worth re-airing the season because it shed light on how modern entrepreneurs innovate a modern business.
About Brand Yourself
Brand Yourself is a reputation management platform created out of the very experience of the founder Pete Kistler. It’s one of many companies, like Status Labs, Reputation.com, and others, that do this type of work. Pete used to apply for a job as a programmer but was unsuccessful because employers confused him with another Pete who had negative background. Whenever employers searched his name on the internet, they found the one who was a drug dealer.
Pete then tried to fix this by subscribing to a third party company who could help him fix the issue but for a whooping $25,000 to do something that could not be shown to him. Because of this, he partnered with Patrick Ambron and Evan McGowan-Watson, and found a do-it-yourself solution to counter such high cost of managing an online reputation for users. They then established Brand Yourself to offer a do-it-yourself platform to manage online reputation on search engines.
Brand Yourself During Shark Tank
The panel of Sharks were Mark Cuban, Lori Grenier, Kevin O’Leary, Daymond John, and Robert Herjavec. It was Brand Yourself co-founder Patrick Ambron who pitched the company’s business to the Sharks. Along the way, Kevin, Daymond, and Lori backed out for some reasons. Only the two tech-savvy Sharks Mark and Robert remained, but it didn’t take long when Mark also bowed out.
Surprisingly, Robert expressed interest and offered a deal of two million dollars for 25% stake instead of Patrick’s offer of 13.5%. To the surprise of many, Patrick refused Robert. No deal was done. BrandYourself was forced to move on with Robert’s help, but has done well continuing on.
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