Lori Senecal is the Global CEO of CP+B and is in charge of running the entire marketing firm. She is also responsible for the overall growth and expansion of the company as well. Lori oversees the 10 international office locations and focuses on continuing to develop the firm as a top marketing company in the global marketplace. Since 2015 when she joined the firm, Lori has been able to make a very significant impact on both the business operations and the overall company culture. She has helped make the firm into a modern day global advertising agency that has proven to be among the most inventive in the industry. It is also known to be very flexible as well collaborative with clients and vendors. Global has been able to offer both consistency in international markets and strong market innovation with Lori as the CEO.
Under the leadership of Lori Senecal, the firm has been able to focus on talent and establish a highly entrepreneurial spirit. With this approach, Global has been recognized as one of the Creativity Innovators of the Year in 2017. In 2016, Lori was named as one of the top four Agency Executives to Watch. Over the most recent years, Lori has been named as among the AdWeek’s Power 100 executives. This recognizes the top leaders in media, marketing and technology. Fast Company honored Lori for her leadership in revolutionizing the future of business in the advertising industry. She was also named one of the Most Creative People in Business for the year 2017.
Bloomberg reveals that before Lori joined CP+B, she was the Global Chairman and CEO of the company KBS. While working at this firm, she helped grow the company from a 250 employee domestic company to an international firm with over 900 employees. The firm also became known as one of the Best Places to Work in New York City. It was also named as one of the Standout Agencies on Advertising Age for three straight years. She was also named Women to Watch in 2013 along with being honored at the AWNY game Changer Awards. According to Media Post, at this event, she would receive the Quantum Leap award for both innovation and leadership.