Luiz Carlos Trabuco Cappi, the current President of Bradesco Bank, was recently recognized as the Entrepreneur of the Year in the category allowed for finances, due to his astute business dealings, and in particular, the acquisition of HSBC, in 2015. This deal was presented to the Chairman of the Board at Bradesco Bank, Lazaro Brandao, and after it was met with approval, was purchased for the sum of $5.2 billion US.
In recent years, Bradesco Bank, which has traditionally held the top spot in the Brazilian banking world, was supplanted by its competitor Itau Unibanco. While the emergence of Itau Unibanco only pushed the banking powerhouse into the second position in the rankings, Bradesco Bank has placed incredible emphasis on maintaining the leading position and felt that the savvy maneuvering by Luiz Carlos Trabuco Cappi would be ideal for the new direction the company intended to go in. With the acquisition of the Brazilian sector or HSBC, Bradesco Bank experienced exponential growth, improving significantly in categories such as branch network, the number of account holders, deposits, and assets. Mr. Trabuco estimated that the acquisition of HSBC Bank made up for six years worth of organic growth within the company, placing them in even closer quarters with their rival, Itau Unibanco. The acquisition of HSBC was so impactful throughout the banking world, that Mr. Trabuco became the clear forerunner for Entrepreneur of Year even prior to the deal being approved by the necessary regulatory agencies.
Born in Marilla in 1951, Luiz Carlos Trabuco Cappi achieved his education from the University of Sao Paulo, where he studied in the Faculty of Philosophy, Science, and Letters program. Immediately after graduation, at the age of 18, Mr. Trabuco gained employment with Bradesco Bank, where he worked at an entry-level position. Throughout his career at Bradesco Bank, Mr. Trabuco has worked in many areas of the company, garnering a myriad of professional titles. Mr. Trabuco currently holds the titles of Vice-Chairman of the Board of Directors of Banco Bradesco SA, President of the Council of Representatives and of the Executive Board of the National Confederation of Financial Institutions, and Chairman of the Board of Directors of Elo Participações SA, and he has previously held the titles of President of Bradesco Vida e Previdência, President of the Insurance Group, and Chairman of the Marketing and Funding Committee of the Brazilian Association of Real Estate and Savings Credit Institutions. Prior to becoming President of Bradesco Bank, Mr. Trabuco’s name was already buzzing amongst the inner circle of the top-ranking executives due to the sterling reputation that he’d garnered handling the wide array of responsibilities that each position encompassed. Of his many accomplishments, the institution of Unibrad, under his watch, has been extremely successful, and in 2017, it was selected as the top corporate university in the world by the GlobalCCU Awards.
Luiz Carlos Trabuco Cappi’s workday usually begins at 7:00 am and extends until 6:00 pm. Although Mr. Trabuco does work a regular schedule, due to the high priorities that accompany his position as President, his workday often extends later into the evening with impromptu business dinners and scheduled conferences. Mr. Trabuco’s consistent efforts and sterling reputation in the banking business has also garnered him a myriad of awards. Of the many acknowledgments that he has received, a few stand out prominently amongst the others, including the Insurance Personal of the Year in 2007 and 2007, the title of Meritorious Citizen of Marilla, the 2009 List of the 100 Most Influential Brazilians in the Country, and the Entrepreneur of the Year in Finances.
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