JD.com has no doubt captured the reigns of the retailing industry in China, with a revenue of over 1.3 trillion yuan in 2017, JD.com is considered to be the leading force in innovation and customer service within the retailing world. In keeping with their innovative business model, JD.com has announced that they will be partnering up with Toy company HASBRO in order to celebrate the premiere of the Transformers spinoff movie BUMBLEBEE into Chinese theaters.
This, although is not the first time these two companies have partnered up with eachother, in fact, in 2017 JD.com and HASBRO, would premiere a mini short to promote the upcoming Transformers movie that was set to premiere. The mini short featured The Red Knight (a JD.com Exclusive) and Optimus Prime fighting against enemy drones to protect an Energon fuel deposit. This year the two will once again introduce to the public an additional three mini shorts that similar to the previous ones but now protecting an HLA (A Chinese menswear clothing store).
The Bumblebee movie, which is set to premiere in Chinese theaters on January 4th, 2019 will be set in the late 1980s. Hailee Steinfeld will portray the character of Charlie, a small town California girl and her hunt for a used car. When she discovers an old beat up VW Bug in a junkyard, Charlie soon realizes that her little Bug is actually Transformer Bumblee in hiding after being injured in a battle.
In addition to mini shorts, HASBRO has announced that they will also introduce a limited time run toy of JD.com’s The Red Knight. JD.com will also take part in the celebration by having a limited sale on all HASBRO, Panasonic and HLA Bumblebee merchandise. The “Super BUMBLEBEE Day” will be opened during premiere day and will be available to over 300 million of their customers.